Cold Collar helps job seekers stand out from the competition
By Wendy Cornett-
Statistics tell a grim story for job seekers: Recruiters spend an average of just six seconds skimming each resume. If they don’t immediately spot a reason to keep reading, they don’t. It’s that simple.
In today’s increasingly competitive job market, it’s imperative that candidates put their best foot forward — and fast. Cold Collar Ltd. in Perrysburg helps job candidates make the most of those precious six seconds by crafting unique, individualized resumes and cover letters that emphasize relevant skill sets. Cold Collar also specializes in creating LinkedIn profiles and personal websites.
“Resume writing is probably 70 to 80 percent of our business, and LinkedIn is usually a complement to that,” explained Will Wegert, president of Cold Collar. “I’ve also helped entrepreneurs, business owners and professionals take control of their Google results with a personal website.”
Will graduated from Hillsdale College in Michigan with a degree in marketing management. He credits the real-world experience he gained as the advertising manager for the school newspaper with giving him the edge in his job search.
After working at five different jobs in an eight-month span, he realized he had a knack for vetting the skills gained by past experiences and applying those to positions he was seeking, and his idea for Cold Collar was born.
Founded in June 2013, Cold Collar can help job candidates regardless of industry, but its best success stories have come from those seeking jobs in service-oriented occupations, such as marketing, management, accounting, customer service, banking, public relations, education, human resources and nursing.
“Anybody can take job duties and plug them into a template. There are websites that can do that. What I do is really get to know the person, and uncover and highlight skills they may not even realize they have,” Will added. “When people call me back and say, ‘Hey, I just landed this amazing job,’ that makes it all worthwhile to me.”