New Chick-fil-A in Holland opens strong, with Q1 sales 15 percent higher than anticipated
By Chris Galford
Most businesses have their pre-startup expectations, but in every regard, Holland’s new Chick-fil-A, and its owner/operator Justin Amburgey have blown their own expectations out of the water. In the last three months their efforts have put sales and patronage at a 15 percent heavier growth than even Chick-fil-A’s corporate researchers expected, according to Justin.
“We’ve been here three months, and it’s been extremely encouraging. We’re actually about 15 percent higher than what Chick-Fil-A predicted us to be at. Which is a huge blessing, but also a challenge,” Justin said.
Justin’s own experience has likely helped in the matter, as this is far from his first entry onto the restaurant scene. It’s a career he actually shares in common with his wife, who started with Chick-fil-A before him as a marketing director for a local restaurant in South Carolina. Justin’s own term began five years ago as a restaurant manager. The pair of them was working to help put Justin through medical school.
That particular ambition shifted with a burgeoning friendship with his own Chick-fil-A’s operator—or manager—and his experience within the company grew.
“I did that for two years, managed the restaurant, learned the business, then I worked for corporate, for an operator training program they have, and they sent me around to run corporately owned stores to see how well you do at managing the business,” Justin said.
They first planted him at a mall location in December 2012, and as an operator, he ran that location for around a year. At that time, Chick-fil-A had ambitions within Holland, and as plans were started for the new location, they turned to Justin to get the location started strong.
Part of that strength has come from how Justin has appealed to the local community. There are any number of places in the Toledo area to dine, but Justin has also extended the restaurant’s generosity, opening itself up to fundraisers for neighboring schools. Therein, those schools receive 15 percent of every sale they bring into the restaurant.